# Website Building

> Fast, professional, search-ready website builds. Every site I build is structured so AI tools can read it, understand it, and recommend it.

---

## Websites built to be discovered

### Most websites look good but struggle to be found. MOAI builds sites structured for Google, AI search, and real customer discovery.

**Get started:** Start Your Website — /contact

## The Renters vs. Owners Paradigm

### Most small businesses are 'renting' their digital home from platforms that prioritize recurring monthly fees over your technical performance.

- **Platform Independence**: Why pay $400/year for a builder that locks your data? I build on open standards. You own the code, the repository, and the content. Forever.

- **Zero Bloat, Maximum Speed**: DIY builders load hundreds of unnecessary scripts. My sites are lightweight, reaching 95-100 Lighthouse scores that Google and AI bots love.

- **Semantic AI-Readiness**: I don't just 'design' for eyes. I structure for bots. Every site is built with the schema and architecture needed to be cited by LLMs.

- **Built for Growth**: Need a blog, scheduling, or a portal later? Because you own the foundation, you can scale without platform restrictions or 'premium' upsells.

## The Technical Baseline

- **80%**: Performance Target (Lighthouse Score)
- **$0**: Monthly Platform Fees (No 'Builder' Subscriptions)
- **100%**: Code Ownership (Yours to keep)

## Web Package

### Everything a small business needs to launch a fast, search-ready website.

### Web Building - $2,000one-time

A high-performance, search-ready website designed to turn visitors into customers. Built with modern architecture so Google and AI systems can clearly understand your business.

Stop paying $400/year in platform fees. You get a professional digital home built for growth with no lock-in. You own 100% of the architecture, code, and content.

**Features:**
- Up to 5 core pages (Home, Services, About, Contact + 1)
- SEO-ready structure and metadata
- AI-readable site architecture
- Fast performance and mobile optimization
- Contact form and lead capture setup
- Cal.com scheduling integration (optional)
- Basic analytics setup
- Ownership of all code and content
- Compatible with many tools to integrate with

## Web Building FAQ

### Q: How long does a website take to build?
Typically 3–5 weeks from kickoff call to live deployment. The timeline depends heavily on how quickly content is available — your logo, copy, photos, and service descriptions. I've completed builds in 10 days when a client was fully prepared, and taken 6 weeks when content required multiple revision rounds. I set clear milestones at the start: kickoff call, design review, content integration, QA, and launch. You'll always know what's happening and what's needed from you at each stage.

### Q: Can I edit the website myself after launch?
Yes — and it's genuinely easy. Every site includes Sanity Studio, a visual content management dashboard where you can edit any text, swap images, publish blog posts, update prices, and manage page sections without writing a single line of code. It's designed for non-technical users and is significantly cleaner than WordPress. I provide a full training walkthrough at handoff so you feel confident managing it yourself from day one. This is a core promise of every MOAI site: after launch, you're not dependent on me or any developer for day-to-day content updates.

### Q: Why shouldn't I just use Squarespace or Wix?
You can — but you should understand what you're trading. Platform builders like Squarespace and Wix cost $16–$40 per month forever, meaning you're renting your digital home, not owning it. More importantly, their templates are code-bloated: every page ships with dozens of unused scripts that slow your site and drag down your Core Web Vitals scores. Squarespace and Wix sites typically score 50–70 on Google's Lighthouse performance test. MOAI sites target 95–100. That gap matters because Google uses site speed as a direct ranking factor. They also make it nearly impossible to implement proper JSON-LD structured data — which is now essential for appearing in AI search tools like ChatGPT and Perplexity. A custom build costs more upfront but eliminates the recurring fee, performs dramatically faster, and gives you an SEO and AI-visibility foundation that platform sites simply cannot match.

### Q: What happens if something breaks on my website?
Two answers. First: breakage is rare on a Next.js + Vercel stack because the deployment model is atomic — each deploy is a complete snapshot, so a bad update can be rolled back instantly without downtime. Second: if something does break, you have options. Because the code is standard Next.js in a GitHub repository that belongs to you, any competent developer can diagnose and fix it — you're not locked into paying me specifically. That said, I'm available for support on a time-and-materials basis for clients who prefer continuity. I'll always be honest about whether a fix is something you should do yourself, have any developer handle, or bring me in for.

### Q: How much does it cost to maintain a MOAI website after launch?
Minimal. The only mandatory recurring costs are your domain name ($12–$18/year) and Vercel hosting — which is free for most small business traffic levels, or $20/month if you grow into the Pro tier. There's no monthly CMS fee (Sanity has a free tier that covers most small businesses indefinitely), no platform subscription, and no required developer retainer. Optional ongoing support — SEO monitoring, content updates, technical maintenance — is available as a separate arrangement, but it's never required. After the handoff walkthrough, most clients manage their content without any outside help.

### Q: What's included in a MOAI website build?
Every build includes: up to 5 core pages (Home, Services, About, Contact, plus one additional), SEO-ready metadata and canonical structure on every page, JSON-LD structured data (LocalBusiness, WebSite, Organization schemas), AI-readable site architecture with FAQ schema on relevant pages, mobile-optimized design targeting 95+ Lighthouse performance score, contact form with Resend email delivery, optional Cal.com scheduling integration, Google Analytics 4 setup, Sanity Studio CMS so you can manage all content yourself, and a live llms.txt file so AI crawlers can understand your business directly. The GitHub repository and all accounts are transferred to your name at handoff. You own everything.

### Q: What happens if I want to switch developers or leave MOAI after the build?
You can walk away at any time with everything. The GitHub repository transfers to your account at handoff. The Sanity CMS subscription is set up in your name. The Vercel deployment is under your account. There's no proprietary platform, no lock-in, and no exit fee. Any competent Next.js developer can take over your site because it's written in standard, well-documented code. This is a fundamental design principle — not a footnote. The Renters vs. Owners framing I use applies here too: you built something you own, not something you're leasing from me.

---

**Contact Information:**
- Email: pablo@heymoai.com
- Address: Philadelphia, PA, US