# Home > I build fast, professional websites small businesses can find on Google — and update themselves. Based in Philadelphia. No lock-in, no platform fees. --- ## Simple services built around search visibility ### Most websites look good but struggle to be found. MOAI builds high-performance sites structured so AI tools (ChatGPT, Claude, Perplexity) and Google actually understand and recommend your business. ## Stop paying for websites that no one can find ### Most agencies sell design packages. The site looks modern, but the structure underneath is weak. Pages compete with each other, titles are vague, and search engines cannot clearly understand the business. That is why the site never shows up when customers search. At MOAI, you work directly with me — a senior digital product leader with over a decade of experience at Fortune 500 companies including Starbucks and Costco. The work focuses on the fundamentals that drive visibility: Clear service positioning Search-friendly page architecture Internal linking that builds authority Local search optimization Structured data that helps AI systems understand your business The result is a website that is easy for customers to find and easy for search engines to trust. ## What I Do ### Different options that will help your business show up. - **Starter Website**: A high-speed Next.js website built for conversion. No monthly platform fees, no proprietary "builders," and no developer needed for daily updates. - **SEO Starter Audit**: A deep dive into why you aren't ranking. I look at your technical setup, site architecture, and local SEO to give you a clear roadmap of what to fix first. - **Complete SEO Audit**: A deep dive into why you aren't ranking. I analyze your technical setup, site architecture, local SEO, and competitor landscape to give you a clear 90-day roadmap of what to fix first. ## Trusted by Leaders at Starbucks & Costco *Real feedback from teams I've worked with* ## Everything You Need to Know ### Straight answers about how this works. *Common Questions* ### Q: What does MOAI actually do? I build search-ready websites and run SEO audits for small businesses — specifically structured so your business shows up in both Google and AI search tools like ChatGPT, Claude, and Perplexity. I'm Pablo Munoz, a solo operator with over a decade of digital product experience at Fortune 500 companies including Starbucks and Costco. Every engagement is hands-on: no junior staff, no outsourcing, no templated deliverables. You work directly with me from intake call to final handoff. The two core services are a production-ready Next.js + Sanity CMS website build and SEO/AEO audits starting at $197. ### Q: What is AEO (Answer Engine Optimization) and why does it matter? AEO stands for Answer Engine Optimization — the practice of structuring your website so AI systems like ChatGPT, Perplexity, and Google AI Overviews can understand, extract, and cite your business in their answers. Traditional SEO gets you ranked in a list of links. AEO gets your business recommended directly in the answer when someone asks an AI tool which plumber, accountant, or consultant to hire in their area. The signals that drive AEO are technical: JSON-LD structured data, FAQ schema, clear entity definitions, fast performance, and crawlable architecture. Most websites built today are missing most of these. Every site I build and every audit I run explicitly addresses AI visibility alongside traditional search. ### Q: Why is my business not showing up on Google Maps even when I search for it directly? This is almost always a local signal mismatch. Google Maps rankings depend on three factors: proximity, relevance, and prominence. Most businesses fail on relevance and prominence — meaning your Google Business Profile name, address, and phone number don't exactly match what's on your website, or your site lacks LocalBusiness structured data (JSON-LD) that explicitly tells Google what you do and where you operate. I fix this by auditing your GBP listing, correcting NAP inconsistencies across directories, and implementing proper schema markup. In most cases, these fixes produce measurable local ranking improvements within 4–8 weeks. ### Q: What's the difference between a MOAI website and one I could build on Squarespace or Wix? Three major differences: performance, ownership, and search visibility. Squarespace and Wix sites typically score 50–70 on Google's Lighthouse performance test. MOAI sites target 95–100 — because site speed is a direct Google ranking factor. On ownership: with a platform builder, you're renting. Stop paying and the site disappears. With a MOAI site, the GitHub repo transfers to your account, the CMS is in your name, and any competent developer can take it over. On search visibility: every MOAI site ships with proper JSON-LD structured data, FAQ schema, semantic HTML, and an llms.txt file — signals AI crawlers rely on that most platform templates never configure. This is the Renters vs. Owners distinction: you can rent a digital presence cheaply, or own one built to last. ### Q: Will my business show up in AI tools like ChatGPT and Perplexity? Not automatically — but I build sites specifically to improve your chances. AI systems pull answers from websites that have clear, structured, machine-readable content. I implement JSON-LD schema markup that explicitly tells AI systems what your business is, what services you offer, where you're located, and who you serve. I add FAQ schema on every relevant page — one of the highest-leverage signals for appearing in AI answer summaries. Every site I build also includes an llms.txt file, a structured manifest AI crawlers use to understand your business context directly. Most competitor websites don't have any of these. ### Q: How much does a MOAI website cost to maintain after launch? Minimal. The only recurring costs are your domain name ($12–$18/year) and Vercel hosting — which is free for most small business traffic levels, or $20/month if you need the Pro tier. There's no monthly CMS fee, no platform subscription, and no developer retainer required. Sanity CMS has a free tier that covers most small businesses indefinitely. If you want ongoing SEO monitoring, content updates, or technical maintenance, I offer that as a separate optional arrangement — but it's never a requirement. After the training walkthrough at handoff, most clients manage their own content without any outside help. ### Q: What does 'structured data' mean for my business? Structured data is machine-readable code (JSON-LD) added to your website that explicitly describes your business to search engines and AI systems. Instead of Google or ChatGPT having to guess what your business does, structured data tells them directly: you're a LocalBusiness, you offer these specific services, you're located at this address, you have these hours. Google uses structured data to power rich results — the star ratings, FAQ dropdowns, and business info panels you see in search. AI systems use it to decide which businesses to recommend when someone asks a natural language question. Without structured data, your site is a black box. With it, you're giving search engines and AI tools exactly what they need to confidently recommend your business. ## Insights on Search, AI, and Getting Found *From the Blog* ## Get Your Business Found in Search ### Tell me about your business and your goals. I'll show you exactly what your website needs to become discoverable in Google and AI search. **Next step:** Discuss Your Project — /contact --- **Contact Information:** - Email: pablo@heymoai.com - Address: Philadelphia, PA, US